By adopting fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep its interlocking bricks in the hands of millions. 2 weeks . model that other companies should follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys and games. It wasn’t until the following month that they initiated using a new plastic-injection rounds machine to produce plastic stones, which quickly gave them an advantage over their competition in the thriving post-war market.
In 1949, they initiated producing the bricks with studs to them to enable them to emergency together. It was a key version, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the benefits of what is known because the „stud and coupling system“, which ensures that each and every Lego brick fits with any other stone. These two essential iterations happen to be why Profano sets developed 40 years back still interlock seamlessly with those crafted today.
Over time, Lego has kept its finger within the pulse of pop customs by partnering with big-name franchises such as Star Battles and Harry Potter. They have also accepted the community of adults which might be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a range of sets including the Back to the today lego fan tomorrow it architect and vdr provider Near future DeLorean period machine and a set of feminine Nasa scientists.
